WORK EXPERIENCE

CHILDREN’S HOSPITAL COLORADO, April 2015-present

Creative Director, Manager of Photo/Video, July 2024-present

• Lead a team of 7 photographer/videographers and producers delivering 250+ projects annually across brand, marketing, social media, patient education and internal and executive communications.

• Direct enterprise-wide, multi-channel campaigns that translate organizational strategy into compelling brand experiences across web, social, recruitment and executive communications.

• Served as client-side producer for national brand campaign film and personally directed and edited 20+ video assets to contribute to social ad buy.

• Served as lead creative director on national recruitment iteration of brand campaign, directing photography assets, reviewing copy and editing video assets.

• Developed organizational guidelines for AI photo/video content.

• Implemented AI strategy to expand and enhance content production capabilities while maintaining brand and compliance standards.

• Lead YouTube strategy that increased channel engagement, creating >8,700% growth in YouTube subscribers from 2015 to 2026 and 980% growth in monthly viewers from 2017-2026.

• Set and evolve the organization’s visual strategy and brand standards, providing creative direction and review to ensure consistency across internal teams and external partners.

• Lead team operations, prioritization, hiring and talent development – including annual performance evaluations – while improving workflows and production systems to increase efficiency and consistency.

• Navigate HIPAA and other regulatory requirements while maintaining quality and brand integrity.

• Manage a $30,000 operating budget and oversee capital investments exceeding $75,000 in production equipment and studio upgrades.

 

 

Video Strategist, July 2022-July 2024

• Supervised in-house photo/video team, growing team from 5 to 7 multi-disciplinary production team members while managing team capacity, determining project assignments, reviewing products and providing guidance.

• Led video performance tracking and analyzed stats against business and communication goals to guide strategic direction of marketing video outputs, breaking the status quo as needed to ensure highest ROI on video efforts.

• Improved audience engagement through data-driven content strategy, helping achieve a 42.4% average YouTube view duration.

• Set strategy for social media video and photo and make recommendations for pertinent content creation and publishing, including launching a YouTube shorts strategy garnering 1.1 million views since plan implementation.

• Built and managed an external production partner network to expand content capacity and expertise.

 

Senior Video Specialist, August 2020-June 2022

• Worked with strategy level team members and clients to create videos that align with strategic goals to market hospital programs. Operated as video team lead managing videos from conceptualization to final product.

• Led post-production for complex marketing projects, shaping narratives and guiding stakeholder feedback.

• Mentored junior team members and supported production quality standards across all hospital video content.

• Evolved video brand guidelines and consistently displayed an expert knowledge of all facets of brand standards, serving as advisor for organization and vendors.

 

Videographer, Photographer and Editor, March 2017-July 2020

• Lead production of video and photography content supporting organization-wide marketing campaigns, patient stories, educational content and brand initiatives.

• Helped scale in-house production team by onboarding and mentoring new team members, growing the team from 1 to 5 members, bringing photography capabilities in-house and leading a $65,000 equipment investment to increase production capacity and quality.

• Established visual approached for animated content.

 

Junior Videographer and Editor, April 2015-February 2017

• First in-house video hire who established video production processes, developed brand guidelines and launched “Meet our Docs” physician profile series, which grew to 220+ videos and 590,000 YouTube views.

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AWARDS

Graphic Design USA

2020 American InHouse Design Award for COVID-19 Communications for video We Came Together

2019 American InHouse Design Award for Animation in Video